GET TESTED.
GET INFORMED.
GET YOUR LIFE BACK.
A national campaign led by survivor, author and health advocate Rodney Folmar to help men talk openly about prostate cancer, get tested early, and understand every treatment option. We go where men already are: barbershops, churches, street corners and community centers.
These are the conversations most men avoid, and the ones that save lives. In barbershop chairs, on city sidewalks, in church pews and in circles of brothers who have been there, men are asking the hard questions about testing, treatment, intimacy and recovery.
Rodney creates a space where men can speak honestly and leave with a plan.
The Prostate Cancer Barbershop Tour
COMING TO A CITY NEAR YOU
The barbershop has always been where Black men talk about life. Now it’s where we talk about prostate cancer. Rodney moderates candid, unscripted conversations with 6–8 men in the barber chairs, covering testing, treatment options, side effects and survival. Every stop is filmed and shared to reach men far beyond the shop.
BRING THE TOUR TO YOUR CITY
In 2021, Rodney Folmar heard the words every man fears: you have prostate cancer. He chose to fight, had surgery, and turned his recovery into a mission. Since then he has spoken with more than 3,500 men, and more than 1,500 have been tested as a direct result.
In 2021, Rodney Folmar heard the words every man fears: you have prostate cancer. He chose to fight, had surgery, and turned his recovery into a mission. Since then he has spoken with more than 3,500 men, and more than 1,500 have been tested as a direct result.
His talks are honest and practical, and many men walk out ready to schedule their test. He speaks to women as well, because wives, daughters and mothers are often the reason a man finally sees a doctor.
TOPICS
• Prostate cancer awareness and early detection • Understanding your treatment options • Men’s health and the Black community • Life after diagnosis • How women can help the men they love
In-person, virtual and hybrid
Prostate cancer is common, and it can often be beaten when it is caught early. Too many men find out too late, and Black men pay the highest price.
3333,830 Estimated new cases
New prostate cancer diagnosis in 2026 Approximately 334,000 American men are expected to be diagnosed this year
36,320 Estimated deaths
Deaths estimated in 2026 Prostate cancer remains one of the leading causes of cancer death among men.
1 in 8 Men Overall
Lifetime risk of diagnosis About one in eight American men will develop prostate cancer during their lifetime.
57,330 Estimated cases
Black men diagnosed in 2025 The American Cancer Society estimated that 57,330 Black men would be diagnosed in 2025. Prostate cancer accounts for approximately 44% of all new cancer diagnosis among Black men
6,150 Estimated deaths
Black men expected to die in 2025 This was the ACS’s 2025 estimate, not a final count of recorded deaths.
1 in 6 Lifetime diagnosis risk
Lifetime risk for Black men Approximately one in six Black men will develop prostate cancer during his lifetime, compared with about one in eight American men overall.
1 in 35 Lifetime death risk
Lifetime risk of dying from prostate cancer
The ACS estimates that about one in 35 Black men will die from the disease
Rodney Folmar, Sr. doesn’t speak about healthcare from a podium of theory. He speaks from exam rooms, emergency rooms, and the waiting room where he learned his cancer hadn’t spread.
As an author, health magazine publisher, and host of the Wellness Unscripted podcast, Rodney brings a message that is direct, personal, and practical: you are the most important person in the room.
POPULAR TOPICS
• Be Your Own Best Advocate: how to get real answers from your doctor
• Men, Silence, and the Cost of “I’m Fine• Take Notes Like A Reporter
• The Nurse Who Asked Twice: one man’s prostate cancer journey
• Faith, Fear, and the Waiting Room
• Advocating for Someone You Love